• No fluoride:

Exposure to excess fluoride (and especially children) is known to result in dental fluorosis, a condition in which the teeth enamel becomes irreversibly damaged and the teeth become permanently discoloured, displaying a white or brown mottling pattern and forming brittle teeth that break and stain easily. There is enough Fluoride in your tap water and your blood stream.

• No titanium dioxide:

Titanium dioxide is a chemical compound that is added as a colorant to make toothpaste white and does not have any oral benefit. Titanium dioxide has been classified as possibly carcinogenic to humans. So we have removed this useless ingredient.

• No SLS (sodium lauryl sulfate):

SLS or Sodium lauryl sulfate is chemical compound used as detergent and foaming agent in toothpaste. It is linked to cause irritation and organ toxicity.

Fun Fact ! Why your orange juice tastes horrible after brushing ? The ingredient to blame is SLS.

We have banned SLS from our natural toothpaste so you can enjoy a delicious glass of orange juice before or after brushing.

• No harsh abrasive ingredients: 

• No triclosan:

•  No DEA:

Agent used as a foaming agent (hormone disruptor)

• No aspartame:

Artificial sweetener (carcinogen)

• No artificial flavours:

Artificial flavours come from petroleum and other inedible substances, while “natural flavour” can refer to anything that comes from a spice, fruit or fruit juice, vegetable etc...