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What's in


Natural ingredients

Only what is good for you


archie is a natural brand. Our formulas are developed with health and well being in mind.

We have banned all nasty chemicals and harmful ingredients. 


  • No fluoride:

Exposure to excess fluoride (and especially children) is known to result in dental fluorosis, a condition in which the teeth enamel becomes irreversibly damaged and the teeth become permanently discoloured, displaying a white or brown mottling pattern and forming brittle teeth that break and stain easily. There is enough Fluoride in your tap water and your blood stream.

  • No titanium dioxide:

Titanium dioxide is a chemical compound that is added as a colorant to make toothpaste white and does not have any oral benefit. Titanium dioxide has been classified as possibly carcinogenic to humans. So we have removed this useless ingredient.

  • No SLS (sodium lauryl sulfate):

SLS or Sodium lauryl sulfate is chemical compound used as detergent and foaming agent in toothpaste. It is linked to cause irritation and organ toxicity.

Fun Fact ! Why your orange juice tastes horrible after brushing ? The ingredient to blame is SLS.

We have banned SLS from our natural toothpaste so you can enjoy a delicious glass of orange juice before or after brushing.

  • No harsh abrasive ingredients: 

Ingredients added to toothpaste to help scrub biofilm from the teeth (strip away the enamel and dentin)
  • No parabens: 

Used as preservatives (link with breast cancer) 
  • No triclosan:

pesticide added as an antibacterial agent (hormone disruption)
  •  No DEA:

Agent used as a foaming agent (hormone disruptor)

  • No aspartame:

Artificial sweetener (carcinogen)

  • No artificial flavours:

Artificial flavours come from petroleum and other inedible substances, while “natural flavour” can refer to anything that comes from a spice, fruit or fruit juice, vegetable etc...