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Only what is good for you
archie is a natural brand. Our formulas are developed with health and well being in mind.
We have banned all nasty chemicals and harmful ingredients.
Exposure to excess fluoride (and especially children) is known to result in dental fluorosis, a condition in which the teeth enamel becomes irreversibly damaged and the teeth become permanently discoloured, displaying a white or brown mottling pattern and forming brittle teeth that break and stain easily. There is enough Fluoride in your tap water and your blood stream.
No titanium dioxide:
Titanium dioxide is a chemical compound that is added as a colorant to make toothpaste white and does not have any oral benefit. Titanium dioxide has been classified as possibly carcinogenic to humans. So we have removed this useless ingredient.
No SLS (sodium lauryl sulfate):
SLS or Sodium lauryl sulfate is chemical compound used as detergent and foaming agent in toothpaste. It is linked to cause irritation and organ toxicity.
Fun Fact ! Why your orange juice tastes horrible after brushing ? The ingredient to blame is SLS.
We have banned SLS from our natural toothpaste so you can enjoy a delicious glass of orange juice before or after brushing.
No harsh abrasive ingredients:
Agent used as a foaming agent (hormone disruptor)
Artificial sweetener (carcinogen)
No artificial flavours:
Artificial flavours come from petroleum and other inedible substances, while “natural flavour” can refer to anything that comes from a spice, fruit or fruit juice, vegetable etc...